Wedding showers, Birthdays, Mother’s Day…no matter what the occasion – Etsy is the place to find a truly unique gift. If you’re the hostess, it’s also the place to find all the decorations and supplies you could ever need to make your party the most glamorous event of the year.
Etsy is an online marketplace for the creative type who has something to sell but doesn’t necessarily want or need to open a brick and mortar store. With it’s unique policy of only allowing handmade items, craft supplies, and vintage items over 20 years old. Etsy has positioned itself as a boutique online marketplace which has made it so attractive to buyers.
Their website is user friendly and easy to navigate. You can upload new listings for your shop straight from the app on your phone to your store. It’s convenient and you can check up on your store from anywhere! They provide security for the shop owner and the buyer. The product must be designed or altered by the seller in some way, and stock photographs are not allowed.
Etsy charges a 0.27 cent listing fee, a 3.5% transaction fee, and 3-4% plus 0.25 cent payment processing fee. That’s fairly low, considering the amount of traffic exposure they can bring to a shop. Etsy gives its shop owners detailed statistics, so you can see where your traffic is coming from and what key words are being used most. They also offer promotional listings with flexible rates. You can decide how much money you want to spend per day on marketing and then Etsy features your products as ads on their website. They encourage shop owners to have their own websites, and even promotes a site building service. Although maintaining a website is more work than keeping up an Etsy store, it’s completely worth it in the long haul.
Do your research and read as much as you can pertaining to Etsy and starting a business online. Find the most cost efficient suppliers for the quality craft materials you need to run your business. Social media is your best friend.
Most importantly, have fun! It’s so rewarding to make something that you love, and find out that other people love it too. When I make something, I make it because I love it and it speaks to me. It feels almost magical when it speaks to someone else too!